Hollywood has responded with movies created to be pop-culture events.
"This is one of those pop-culture events that we want to be all over," he said.
Your local council's website or tourist information site should have links to free culture events, too.
Hollywood realized that it was possible to create films that were not merely successful, but cash-generating, pop-culture events, movies that almost everyone wanted to see quickly.
"In one way, popular-culture events have become less inclusive," Dr. Lichter said, with the advent of cable television, the Internet and other media outlets.
ON THE SCREEN The Unknown Hipster is a bearded urban everyman, one of those well-dressed wallflowers who populate the city's high culture events.
The work became one of those pop-culture events, like "Survivor" or the Academy Awards or the Tate's own Turner Prize: spectacle and tabloid news, its popularity almost transcending logic.
And, as Mr. Snyder pointed out, comic-book movies have become such transcendent pop-culture events that even mainstream moviegoers who don't read comics know that they are supposed to watch these films.
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They are targeting sports, entertainment, music, and culture events run by SMEs.
UK capital of culture events boosted tourism in Londonderry in 2013, according to new government figures.
