Moreover, because of cultural differences, terminology including the names of medical conditions can be translated differently.
"Businesses rightly value accuracy but also brand, industry and cultural-specific terminology and nuances that require an experienced and trained community of translation professionals".
As the shadow of the Cold War loomed large, the means of cultural escape accrued terminology and patterns that were as contradictive as life and history itself.
Even if you put aside the somewhat loaded terminology of cultural superiority, Americans simply don't seem to feel very positive about America at the moment.
Localization of terminology encompasses cultural and technical assessment as well as linguistic and functional assurance.
However, the data available on physical activity in South Asians have been obtained from self-reported questionnaires; these have limited validity compared with objective measures [ 21, 22], and this is potentially exacerbated in South Asians because of cultural interpretation of the terminology used in the questionnaires [ 17].
Recall of physical activity patterns is a complex cognitive process that can generate errors with regard to interpretation of questions or cultural differences concerning activities and terminology.
Regarding terminology, the term cultural competence has often been criticized in the literature [ 17, 18], mainly because of limited operationalizations focusing too exclusively on expert knowledge about minority populations.
It is essential to ensure that each localized version of the IPAQ is reliable for the country in which it has been adapted, given that recall of physical activity is a complex cognitive process that can generate errors from interpretation of questions as well as cultural differences in activity and terminology.
