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"Businesses will increasingly look to crowdsource ideas, and campaigns will become a lot more participatory.
When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world.
A few years ago, Nokia and UNESCO teamed up with the Pearson Foundation to crowdsource ideas to use mobile phones for overcoming barriers to learning.
Social innovation thrives on collaboration; on doing things with others, rather than just to them or for them: hence the great interest in new ways of using the web to "crowdsource" ideas, or the many experiments involving users in designing services.
"We help teams crowdsource ideas based around shared values and strengths and weaknesses," Kleinert said.
For example, the U.S. Department of State is using IdeaScale to crowdsource ideas and suggestions on policy.
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Crowdsourcing ideas and polling views contributes to policy making.
The project, dubbed the "homecare innovation challenge", is crowdsourcing ideas to improve the way the system works.
AN advertising agency that has been crowdsourcing ideas from its employees is at it again, adopting additional suggestions from staff members on how to improve operations and, by extension, morale.
He rightly urges the private and public sectors to work more closely together, "crowdsourcing" ideas and know-how.Striking the right balance between ensuring security and satisfying society's desire for shiny new gadgets and permanent connectivity will not be easy.
In this context, acquiring the skills to manage the research process becomes fundamentally important, from the traditional topics covered in research method training – such as how to choose a research question, time management and writing skills – to how to use social media, digital repositories, RSS feeds or crowdsourcing ideas.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com