A pitch competition run by European-wide accelerator Startup Bootcamp saw very early stage startups pitch to a crowd of brand new Angel investors, mentors and others.
And other options were shunned as taboo by its then-chief, Rick Wagoner, including the closing or sale of some of G.M.'s crowd of eight brands.
The celebrity chefs are capitalizing on the enthusiasm for vaunted pedigrees from abroad, with their restaurants joining the crowds of foreign brands that are clamouring for the attention of Hong Kong's diverse, affluent population.
Two keys to success: practice beforehand and find a way to mentally block out the crowd, said Alan Raphael, director of brand partnerships for The Sports Network, a popular Canadian sports channel.
Alcides Ghiggia had cut in from the wing in the 79th minute and fired a close-range shot past the Brazilian goalkeeper, traumatising the crowd of around 200,000 in Rio de Janeiro's brand new stadium.
Such famous turns of phrase are the gurus' equivalent of brands: they burnish their reputations for original thinking and ensure that they stand out in a crowd.
Lots of brands have nicknames.
Too often, summer music festivals are punctuated by unbearably long lines, even more unbearable crowds, and copious amounts of branding.
Too often, summer music festivals are often punctuated by unbearably long lines, even more unbearable crowds, and copious amounts of branding.
But what can it be said about this impressive crowd of customers that are gravitating around a certain brand advocacy or a certain community?
