The music festival was praised last year for its low crime rate as the 135,000 crowd generated just 75 arrests.
Those stands were awash with sunlight and yellow clobber as the crowd generated a cheery hubbub aimed at helping their team to climb out of its predicament.
This day has not always had the buzz normally associated with the great occasions of Flat racing but a lively crowd generated a highly enjoyable atmosphere on this occasion, stimulated by thrilling and good-quality action on the track.
The Cardiff Blues and Wales prop Gethin Jenkins, who returned to the region after a season with Toulon, hopes the size of the crowd generated by "Judgment Day" will act as a stimulus for the four regions, whose playing budgets are a fraction of those in France and 50% less than in England.
"The crowd generates an intoxicating collective effervescence," he argues.
Wednesday's match was played in front of more than 70,000 in the Millennium Stadium - and the passionate crowd generated a superb atmosphere as GB held on against a Uruguay team desperate to extend their Olympic campaign but are now heading home.
Let's say the other 55,000 pay-as-you-read crowd is generating another $160,000 a month in subscription revenues (I am being generous here and assuming two days a month per person at $1.60 per day).
In addition, participatory content creation such as the Sierra Leone video program described above can effectively outsource some degree of communications work, as do content creation efforts which move beyond specific communities and aim to engage "the crowd" in generating content.
"These police officers are more focused on building positive relations in the crowd and generating trust to influence the situation in positive ways," he said.
To raise capital, they relied on crowd-sourcing, generating almost $38,000 by preselling Spunis on the Web site Indiegogo.
He was promptly put in a carriage and taken to prison, accompanied by excited crowds and generating sensational newspaper headlines across the US.
