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The 2012 Obama campaign knew it had to be especially efficient in buying television time because it expected to be outspent by the combined forces of the Romney campaign and super PACs, including the American Crossroads organization, co-founded by Karl Rove.
During the 2010 election, the two-headed Crossroads organization, which has the backing of major GOP heavy hitters including former Republican National Committee Chairman Ed Gillespie and Mike Duncan, raised and spent tens of millions on ads in House and Senate races.
This series also contains photographs of Crossroads activities as well as information on Crossroads' organization history, told through the "Crossroads Story" presentation notes and slides.
Karl Rove's American Crossroads organization spent more than $300 million during the cycle.
One of the largest known donors to Rove's Crossroads organization, according to Open Secrets, is the Contran Corporation.
John Nichols and Robert McChesney of The Nation note that, of the 53 competitive House districts where Rove's Crossroads organization outspent Democratic candidates in 2010, Republicans won fifty-one.
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The two Crossroads organizations together raised more than $300 million in the 2012 cycle.
The suite of Crossroads organizations, which together raised $300 million in the 2012 elections, has yet to determine what role it will play in this year's White House contest.
The coalition's revenue surpassed that of the Crossroads organizations, a super PAC and nonprofit group co-founded by GOP strategist Karl Rove that together brought in $325 million in the last cycle.
The two American Crossroads organizations have raised $17.6 million through mid-August.
Steven Law, the president of both Crossroads organizations, worked 60 hours a week, split between the two groups - with more time being spent aiding Crossroads GPS during the second half of 2011.
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