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Reengineering requires looking at the fundamental processes of the business from a cross-functional perspective.
For example, one of Dow's global business-unit heads served for a time as president of operations in the Asia-Pacific region to gain a cross-functional perspective.
One way to ensure that reengineering has a cross-functional perspective is to assemble a team that represents the functional units involved in the process being reengineered and all the units that depend on it.
As an example of the potential for applying a cross-functional perspective, he examines opportunities to use marketing insights across the organization to drive growth, including creating a market-driven vision and value proposition, using market insights to drive innovation, leveraging technology and marketing to create convergence, and rethinking the customer experience and relationships.
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Companies like Mars Inc. and CloudOne (and LinkedIn, for that matter) have taken that a step further, offering rotational programs that help employees develop cross-functional skills and additional perspective.
The fact that the I School is such an inherently interdisciplinary program, where we learn everything from coding to information organization and legal policy, really prepared me for managing cross-functional stakeholders and understanding the perspective of the people I was working with.
When an organization focuses on collaborative innovation, leaders create cross-functional teams to capture diverse perspectives.
This promotes cross-functional team building, diversity of perspectives and leveraging of soft skills.
You will, in turn, implement cross-functional training while gaining a different perspective from another team member concerning other areas within the department.
Finally, provide global or cross-functional assignments to broaden horizons and perspectives.
With at least half of the aspects in common, one would think there would be plenty of overlap for building common understanding and leveraging the difference in perspectives to create cross-functional learning on the remaining aspects.
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