Consider it your own 24/7 focus group, but with much larger cross sections of customers and at significantly lower cost.
"The cloud is clearly a much-higher-value sale, with a bigger cross-section of customers, than a notebook computer," said David L. Johnson, Dell's vice president of corporate strategy.
Within the group, Shepherd's Bush has the biggest weekly turnover, largely because it is a big store catering for a wide cross-section of customers from, says Edwards, "chaps in their 20s in City suits to Afro-Caribbean women in their 50s".
The Trumps will be entering a crowded marketplace of new hotel lines from Marriott, Hilton and Hyatt designed to appeal to a broad cross-section of customers, said Michael J. Bellisario, a senior research analyst with the firm Robert W. Baird & Co. "There are so many more competitors out there today," Bellisario said.
The travelers looked like a cross section of Southwest's customer base, which is primarily leisure passengers with some thrift-minded business fliers mixed in.
One example is our independently done vendor performance survey, a blind survey of a cross section of about 500 U.S. and European customers, mostly large-capitalization companies.
Mike Evmorfidis admitted that where Coco-Mat's Greek customers used to be a cross section of the economic spectrum, now it's mostly the rich who buy his beds.
Cross section of a generalized coral polyp.
