And Evans: Just as Microsoft cross-leveraged Windows and Office, and then Internet Explorer, Google is cross-leveraging search, Gmail, Maps, Android and everything else, tying them together with Plus.
But Rocket Internet has other, much larger e-commerce ventures in Asia which are at the very least complementary to Pricepanda — and could offer potential for cross-leveraging their products in future.
Shuttle is a way for the company to cross-leverage that payment processing expertise in a mobile point-of-sale environment.
It has built up a vast network of services around e-commerce, e-books (through Kobo) and video streaming and financial services that it's looking to cross-leverage to grow.
The other two were: fixing the "immediate challenge" posed by its data vs analysis imbalance; and getting multiple UK security agencies to work together on a joint, strategic approach to cross-leverage data collection and analysis capabilities.
Its success in pharmaceuticals allowed it to branch out into real estate, steel, retailing and mining a diversified conglomerate model often pursued by Chinese entrepreneurs to cross-leverage cash resources in an environment where funding can be hard to come by for private companies.
FoodPanda is another opportunity for Rocket Internet to cross-leverage its different ecommerce and payments startups — such as its Payleven mobile reader business — to gain efficiencies in logistics/delivery network, payments and billing, and in the general position as a hub for ecommerce.
On these grounds, it is argued that the phenomenological perspective applied on the study of event tourism can enable destination marketing and management to develop a joint framework for cross-leveraging events and destination assets, hence, synergistically optimizing both social and tourism ends for host destinations.
At the time of writing, Mozilla was unable to provide any screen shots of the FFOS TV interface but the pair talked up the potential offered by cross-leveraging Internet, cloud services and broadcast content, and using HTML5 to write native TV functions instead of having to create embedded programs.
As Benchmark Capital general partner Mitch Lasky tweeted earlier this week, "The biggest self-deception in game investing today is ascribing strategic value to hit games based on potential cross-marketing leverage".
Additionally, alternative items to the ones returned can be offered to the customer, thus leveraging cross-selling potential as well as possibly increasing customer satisfaction.
