Couple that with the strong cross branding/ marketing with Microsoft Office and this is one space Microsoft will grow marketshare in, and likely at Yahoo's expense.
On May 1, 2008, the station changed its format from oldies to Southern Gospel, under "The Cross" branding.
Too much cross-brand-shopping utility-meets-vintage shopping, I guess: I'm seduced by a fantasy of being sensible.
These cross-brand alliances are quite common and the unusual pairings you stumble across in the motoring world would make even a veteran swinger raise their eyebrows: Renault and Nissan Fiat and Chrysler BMWMW and Toyota… it's all going on.
"We have to be very creative these days to showcase properties and cross-brand, and to think of any outside-the-box ways to bring traffic and attention to properties," said Tom Postilio, a broker with CORE who attended the event.
The first Aveo, said Dave Lyon, G.M.'s executive director for North American interior and global cross-brand design, was actually an Italian design for a Korean client specifically, the work of Giorgetto Giugiaro's Italdesign firm for Daewoo that was modified by Detroit.
I think I told them it was Dover Street Market, which, for the uninitiated, is a high-concept, fashion-as-art emporium in Mayfair packed with deconstructed limited-edition cross-brand-synergy utility-meets-vintage pieces, inspired by Japanese animation and hand-buried in cedar chippings over the summer solstice for a bespoke distressed finish.
Many profitable opportunities for cross-branding no doubt have been lost.
Unfortunately, that's not the kind of cross-branding that will make the Volt a runaway success.
