Cross blogging, McEwan explains, is where two blog owners collaborate.
The goal here is similar to cross blogging - get your content out on as many venues as possible.
Unlike Pollard, Phillips doesn't get involved in the cross-blog debates with us amateurs, preferring to use her site as a daily outlet for her rage - and there is plenty of that.
Partners can work together by cross-referring business, newsletter features, cross-blogging and promoting each other out through their social media platforms, or even by simply introducing customers to your product when they are on the phone.
Here are two key ways to form partnerships that'll help your business gain more customers: Don't underestimate the power of cross-blogging.
I'd like to write a guest blog post for you, about the health benefits of leafy greens.'" As soon as these two individuals post on each others' blogs, McEwan says, "cross-blogging has taken place".
"Everyone's a little riled up," said Kyle Scott, founder of the Crossing Broad blog.
It also allows the deeper form: cross-linked blog posts, extensive research, simultaneous screens and raw debate footage that anyone can scan online, at any time.
Tris Hussey at Qumana posted about this a few days ago and saw the power of it immediately – you can cross promote blogs, and use any RSS feed in new ways.
If you are having concerns or feel like you need more support, try looking online for cross dressing blogs or chat rooms.
