Most of the times I see advertisements, I want to punch their marketing director in the face (Cross-advertising for Prometheus and Coors Light, every Verizon commercial ever).
She told BusinessWeek that "ideas can cross between advertising and editorial.
Drawbridge is clearly looking to capitalise on the growth in the global market for cross device advertising.
Latitude runs campaigns in 57 countries using PPC, SEO, social media strategies, display and affiliate marketing and is on the leading edge of the cross channel advertising.
What began as a consensus between the three companies over how crucial it is for each company to provide advertisers with multi-screen, cross-platform advertising and the importance of "not thinking in silos anymore," soon revealed their differences, especially when it comes to measuring a campaign's success.
E. Cross: Self-advertising eccentricity accounts for the celebrity da/ted from 1940 onwards.
A new cross-industry advertising campaign featuring Stephen Fry will havethe strapline "digital radio – more to love".
"There'll be a total ban on cross-border advertising," Tim Phillips of industry-watcher ECigIntelligence tells me.
They have the same newspapers, which talk about the same things, so we can do cross-border advertising.
The Penney deal covers a variety of media outlets, in what is known as a cross-platform advertising sales package.
Boehringer Ingelheim, Ridgefield, Conn., selected República, Miami, as its first cross-cultural advertising agency of record, handling assignments aimed at multicultural consumer groups like Hispanics.
