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Exact(14)
The CRM architecture (comprising operational CRM, collaborative CRM and analytical CRM) deployed at HDB reflects a holistic approach to CRM implementation that integrates three key perspectives of CRM, namely, the business, technology and customer perspectives.
Customer relationship management (CRM) implementation projects reflect a growing conceptual shift from the traditional engineering view of projects.
The findings show that, to manage CRM implementation projects successfully, an integrated and balanced approach is required.
We highlight the need for a "technochange approach" to achieve successful organisational transition and effective CRM implementation.
At the same time, the company shut down most of its other technology-related projects and carefully sequenced the CRM implementation.
The aim of this research is to investigate how a "project team" manages CRM implementation projects successfully, across the different phases of the implementation process.
Similar(46)
But smart companies sharply focus their CRM implementations, carefully choosing which segment of the cycle, and which functions within that segment, are likely to deliver the greatest return on an initial CRM investment.
One sobering study recently published by Gartner suggested that customers considered more than half of all CRM implementations a failure.Such gloom may well be as overblown as the promises made by many vendors.
He argued that most CRM implementations fail.
These three strategies will lead to highly successful CRM implementations.
The only way this will change is if the recent wave of CRM implementations demonstrates such a convincing return that onlookers are forced to adopt.
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