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The Edinburgh comedy award (formerly the Perrier, now sponsored by lastminute.com) is run by the West End theatre producer Nica Burns, and judged by a panel of critics, industry figures and members of the public.
It is a term used derisively to describe that single, shining moment of commercial success achieved by some otherwise forgotten singer or band, and almost always emanates from the lips of those who can lay claim to no achievements of their own: deejays, music critics, industry bigwigs, irony boys, preening shut-ins, Schadenfreude buffs in general.
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Critics of industry panelists called it a step in the right direction.
Studios heads, super-agents, film critics, carping industry reporters - they all get theirs in Hollywood Animal.
Such critics say industry ads do not sufficiently emphasize drugs' potential risks.
BUT some critics in industry and academia question the effectiveness and consistency of this approach.
Critics say industry influence can skew treatment, raise costs and harm patients.
For the past five years, critics and industry folk have grumbled that the best cinematography Oscar was effectively rendering itself obsolete.
In recent weeks she has earned several critics' and industry awards and nominations for "The Help," "The Tree of Life," and another 2011 film, "Take Shelter" with Michael Shannon.
The magazine's list, published this month in an explanatory and illustrated book, was established from the choices of 76 French film directors, critics and industry executives.
But critics in industry argue the rules aren't needed, because companies are already acting voluntarily.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com