Procter & Gamble makes about 300 brands, including Crest toothpaste.
Procter and Gamble, which owns Crest toothpaste, Gillette, Olay, will have ended them by 2017.
Procter & Gamble reported yesterday that its quarterly profit rose 22percentt amid higher sales of Crest toothpaste and Pampers diapers.
The company, whose products include Pampers diapers, Tide detergent and Crest toothpaste, also lifted its full-year earnings outlook.
P.& G., best known as the maker of Crest toothpaste, Tide detergent and Pampers diapers, is taking on steep challenges.
Gone is the drab gray box, the $1.49 price tag and the logo of Procter & Gamble's Crest toothpaste.
Bruce wrote Profiles and factual articles, on subjects as varied as acoustics and the early marketing of Crest toothpaste.
ANNALS OF BUSINESS about Crest toothpaste tells about Procter & Gamble's announcement of Crest toothpaste with Fluoristan "Triumph Over Tooth Decay," in '56, The campaign for Brisk, Colgate-Palmolive's fluoride toothpaste, began in a couple of weeks.
"Crest toothpaste: I always used it, it tastes O.K., so I don't have any particular reason to switch.
Procter & Gamble, which also makes Crest toothpaste and Tide detergent, is shedding what it sees as minor brands in an effort to restore sagging profits.
Whan, 44, is an experienced marketer who began his business career at Procter & Gamble, where he rose to manage the Crest toothpaste brand before the age of 30.
