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Now sold under the Crest name, SpinBrush is outselling Colgate's battery powered Actibrush.
Procter has been aggressively working to associate the Crest name not just with oral health but also with cosmetic benefits.
The new gum will introduce to the Crest name the idea of portability and convenience, Procter officials said.
Procter officials have pegged revitalizing the Crest name on the idea of using new products to transform what people think of the brand.
In recent months Procter has been pushing to add the Crest name to a variety of new product lines, to expand the power of the brand and to close the gap with Colgate Palmolive, the nation's leading toothpaste maker.
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Draw a ribbon with two-folds, on each side of your Crest's name.
The plan is that the public will help shape their team's name, crest and colours.
By late 2014, Tulsa's new club had fans, a crest and a name.
Then the Austrian energy drink manufacturer Red Bull bought the club's licence, changed its name, crest and kit, and promised a transfer budget of a rumoured €100m (£85m).
Previously a fifth-tier team from the east German region of Saxony called SSV Markranstädt, the club's licence was bought in 2009 by the Austrian energy drink manufacturer Red Bull, who promptly rebranded their acquisition by changing their name, crest and kit before beginning their quick ascent through the divisions.
RB Leipzig used to be a fifth-division team called SSV Markranstädt that not many had heard of even in Saxony – until 2009, when the Austrian energy drink manufacturer Red Bull bought the club's license and changed the team's name, crest and kit.
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