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The film also emphasizes the world of Krypton before its annihilation — a bleak, utilitarian planet with sophisticated if downright creepy technology — and the treachery of the Kryptonian villain Zod (Michael Shannon), who finds Kal-El on earth.
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While its implications are a little creepy, the technology hasn't sparked much outcry yet.
Several of the most noteworthy videos in this vein are on display, including The Arcade Fire's "Neon Bible," (directed by Vincent Morisset), which demonstrates how wonderfully creepy touchscreen technology can be.
We're treated to a longer look at this installment than any other, following stars Douglas Hodge (The Night Manager), Letitia Wright (Ready Player One), and Babs Olusanmokun (Roots) as they stumble across creepy new technologies in what looks like a futuristic hospital.
Privacy campaigners the Open Rights Group call the technology "creepy".
One reaction to this might be that M is creepy, but creepiness tells us little about whether technology will improve or worsen our lives.
(There is something creepy about the way technology acts as a third wheel in relationships, but who knows?
(There is something creepy about the way technology acts as a third wheel in relationships, but who knows? A few years ago, it would have seemed pathological to send an e-mail to someone who was in the same house, or even the same bed; now not so much).
They exist in a strange, alternative-reality sci-fi England, more like the wartime 40s or pinched 50s, with a Sovietised social structure, and burdened with creepy, Huxley-esque medical technology and laws about how to preserve health and banish sickness.
But conflating this with the spookiness of facial recognition seems like a mistake — we should save that outcry for when companies really do start doing creepy things with the technology.
"That's a bit creepy and with this technology… developed [by Kismet creator Mike Kershaw] specially for the Blackphone it takes control of the Wi-Fi chip, it learns where your safe locations are — home and work normally — and when you leave your home.. if you're not in a safe environment it will switch the Wi-Fi off".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com