Still for this one, the Raceway and Gossage found a slow news day and a credible path to gain traction (no pun intended), and effectively put one over on those who may take sports, and the business of sports, more than a bit too seriously.
Assembled with greater economy than a Ralph Nader presidential campaign, "Frozen" gains traction from a credible premise, above-average performances and the kind of modestly intuitive editing (by Ed Marx) that showcases the story and not itself.
Traditional advertising is ignored by college students — as it is by most everyone — so rather than traditional, broad approaches that get little traction, brands need a credible and trustworthy introduction.
Syria's opposition is still struggling to overcome infighting and inexperience 15 months into the uprising, preventing the movement from gaining the traction it needs to present a credible alternative to Assad.
"It's a long way from the 1990s, when Anita Hill's credible claims against Clarence Thomas and Paula Jones's against Bill Clinton gained plenty of traction but left the powerful men in their top-of-the-world perches.
The Peer to Peer (P2P) market is rapidly gaining traction in the UK, with alternative lenders now considered a credible and vital alternative to high-street banks when it comes to providing business finance.
He also said they were seeing positive traction on subscription services, and were prioritizing Google News to ensure "credible news sources" are prominently surfaced.
Matt Rognlie has been doing a series of posts on how the academic literature on liquidity traps relates to recent Fed actions, and why some kind of credible commitment to expansion after the liquidity trap ends is necessary to gain traction.
The book soon gained traction not just among conservatives but also within the journalistic mainstream; both the New York Times and Newsday treated it as credible.
More credible is the model from Bank of America's Tom Petrie, but it showed PHEVs taking from 15 to 40 years to get meaningful traction against oil demand.
