Director Rachid Bouchareb, sorely off form here, at least earns creativity points for casting Brenda Blethyn as a New Mexico parole officer.
In an attempt to earn "creativity points" we make a snowman head for the top of the igloo, with oranges for eyes, a pear nose and a Twix mouth.
A link to Microsoft.com, which isn't going to win him any creativity points.
Although Mark Edward Nero of About.com called the song "gimmicky", he said it was "catchy" and "addictive", commenting that the song "actually deserves creativity points: it's a silly, lighthearted song that's not meant to be taken seriously".
Points for creativity, and points off, natch, for self-promotion.
They've all provided moments over the past decade that not only seemed to represent continual creativity, but point to the evolution of jazz in the early 21st century.
The additional time to scrutinize the contents of Super Bowl commercials also means a much earlier start to the postgame tradition of challenging the ad industry's creativity by pointing out all of the spots that echo one another.
But the authors applauded Dr. Spence's "creativity in pointing out the possibilities of orienting the pyramids by observing northern stars higher in the sky and near to the meridian".
The "creativity in media" point was emphasised in the final, previously inconceivable, session when the media bosses of arch rivals Unilever and Procter & Gamble showed how their respective companies were pioneering bold new uses of media.
Trying to meet these standards could potentially inhibit creativity to the point of bringing songwriting and production to a standstill".
However, she says it's been both a loss and a gain in terms of sparking creativity: "At that point, I took very clear notice that loss of vision is quite interesting on many levels," she says.
