It's because the capacities they develop -- independent judgment, creativity, project-management and time-management skills, strong written and oral communication skills -- are precisely the ones they will need to make their way successfully in any profession.
To spur creativity, Google management created the concept of "20 percent time," the portion of employees' schedules that they could commit to entirely self-directed projects.
"Our data indicate that low employee turnover at many companies may cause a lack of creativity, stale management and failure to adapt to changing times," he said.
The course included all of the same subjects as a general MBA but also had three specialist modules in creativity, innovation management and entrepreneurship in practice.
This year, the agenda was divided by subjects, with the first general session devoted to creativity and management, the second to media and the third to a mélange that favored media.
Viewers have little control over how any show gets made; TV writers and directors have only a bit more — their roles mingle creativity and management in a way that's designed to create confusion.
In eight workshops, experts shared their insights with the young researchers about networking, publishing, grant writing, career planning, creativity, project management, and giving presentations.
Eight sections of questions were included in order to assess satisfaction with different job characteristics: ability utilisation at work, workload, colleagues, compensation, creativity, autonomy, management, and social status.
