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"Space: 1999" was the brainchild of the British producers Gerry and Sylvia Anderson, who were adept at wriggling out of tight creative spots.
The best example of an Olympic promo success, Mr. Littlefield said, was how NBC lured viewers into following an existing series, the comedy "Mad About You," to a new night after the 1992 Games. Creative spots featuring the show's stars, Paul Reiser and Helen Hunt, were a hit then.
I would suggest using more money for creative spots on message (like helping the middle class), less money on buys and create unique event opportunities that break through.
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Mr. Berg said replacing the top creative spot was "among the options".
That is, if you find a good product, make a great creative spot, and get lucky, you can with relatively little investment generate millions over a short period of time.
This product will allow us to take one spot on say, ESPN, and in that spot, a marketing like Citibank, in households above $125,000 in personal annual income, can run a brokerage commercial; from $125,000 to $150,000, a home equity loan creative spot; and for households under $50,000 in income, a free checking spot.
The nation with the most diverse creative hot spots will dominate the century.
This year, happily, has brought a fresh crop of authentic, or authentically creative, Indian spots.
The more entertaining and creative your spots are, the more people want to engage with them".
You also need to be quite creative to spot those patterns in the first place and put bits of information together in a way that makes sense".
Perhaps the most creative was spotted as he drove by the Wykagyl Country Club in New Rochelle, N.Y.
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