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Guaranteed," which was the product of a previous creative shootout between the retailer's two principal agencies.
The review comes after Miller held a creative "shootout" for Miller Genuine Draft, another beer handled by Thompson Chicago.
After a creative shootout, TDK Electronics has awarded the $6 million account for its audio, video and computer recording products to HDM in New York.
The campaign, a result of a creative shootout between the two big principal Sears agencies, will include everything from television commercials to signs in stores to ad banners on Web sites.
But as sales softened and Mr. Alexander's contract reached its conclusion this summer, KFC asked BBDO to participate in a creative shootout against the Chicago office of Foote, Cone & Belding for the account, which has annual billings estimated at $200 million.
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In selecting Fallon over Y.& R. Advertising after a 45-day creative and strategic "shootout" limited to those two shops, United becomes the most recent advertiser to pare its agency roster.
"War has many different faces, not only that of the adrenaline-pumped shootout," Michal Drozdowski, the creative director of 11 Bit Studios, the company behind This War of Mine, told me recently.
Kaspars Daugavins of the Binghamton Senators scoring on a creative move in an exhibition game shootout.
Last week's creative but contrived puck-on-the-toe-of-the-stick shootout attempt by Ottawa's Kaspars Daugavins was the latest trick shot to make traditionalists cringe.
Lifting spirits at True North as the shootout began was word that Kraft had shifted the creative duties for Jell-O gelatin, pudding and snacks to the New York office of FCB from the New York office of Young & Rubicam Advertising.
A shootout.
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