"The creative classes ride their bikes to work, shop for organic food in Migros and have great views of Uetliberg, the local mountain".
The organizers of the event are T. J. Petracca, Babs Szabo, and Morgan Freed, who run Emo Nite through their creative agency, called Ride or Cry.
"That was my only preparation," he said as he sat in the lobby of the Gansevoort Park Hotel, waiting to start his first stint as a composer for "The 24 Hour Musicals," an annual creative roller-coaster ride that doubles as a fund-raiser.
Michael Bay, director of the Transformers film franchise, collaborated with Universal Creative on the ride, despite an earlier blog post that suggested otherwise: "I don't support it yet – I'm not involved and [I'm] not sure the story of the ride works, and I know Optimus is not going to just show up to be directed by some new people that have never worked with him," he wrote.
As Emo Night co-founder Morgan Freed of LA's creative marketing collective Ride or Cry explained to THUMP, "Bands like Taking Back Sunday and Brand New have songs that go hard, just as hard as any rap or dance tracks people are into now".
Behind the success of the film is a nascent movement among startup companies that are trying to open the doors of Hollywood's dream factory to a broader group of creative professionals by riding the wave of fan fiction and user-generated content all the way to the Paramount lot (or the Disney lot, or Sony Studios). .
Fortunately, it had ramped up its series development this season and has a number of projects it hopes can bear some fast ratings fruit -- in one case, the studio is counting on its biggest creative name, Steven Spielberg, to ride to the rescue.
Thierry Coup, who worked on The Amazing Adventures of Spider-Man, Shrek 4-D and Revenge of the Mummy, was the Creative Director for the ride.
Universal Creative's Thierry Coup was the Creative Director of the ride, having worked on previous Universal attractions including Harry Potter and the Forbidden Journey, The Amazing Adventures of Spider-Man, and Shrek 4-D.
