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So creative revenue sources, new ways to find income, have become very important".
And then all those creative revenue deals fell apart.
If Adobe could find a way to expand that marketing and commerce revenue, it could easily surpass that $10 billion revenue run rate threshold, but so far while it has been growing, it remains less than half of the Creative revenue at $586 million.
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Among the $3 billion to $4 billion worth of "creative revenues" he has floated is a tort reform plan, sale of the land under the two New York City airports, the privatization of other state assets and the collection of taxes from American Indian reservations and on Internet sales.
From an innovation perspective, although all four pilot programs employed creative revenue-generation components (sales of condoms, sales of advertisements), only the oral point-of-care HIV test pilot offered a truly innovative sexual health service beyond what is currently available to MSM in the local area.
ASSOCIATED PRESS Airlines Get Creative With Revenue | Continental Airlines, which merged with United last year, has been selling options on ticket prices, as the industry as a whole looks for new ways to earn profit, The New York Times reports.
But this time Adobe is going to get creative about revenue sources.
Surely the mayor and the M.T.A. can find creative avenues of revenue?
Like chief executives of struggling corporations, superintendents have been cutting back on everything from paper to nurses and have had to become increasingly creative about generating revenue.
Companies have to get creative to wring revenue and profits from open-source; they do so by selling more-expensive, feature-rich enterprise versions of their products, or charging for maintenance and service, among other models.
"That damage can have real-world consequences not only to users, but also to other creators, leading to missed creative opportunities, lost revenue and serious harm to your livelihoods.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com