Last week, in the sunny south of France, UK creatives proved they could hold their own amongst ad land's biggest and brightest – and not just by putting away the most rosé before ending up in The Gutter (a famous Cannes hotspot, for the uninitiated).
Not necessarily a deceitful way to create "indie hype" in a mainstream way, but a way to nurture a new era of major label female artists, women like Lana Del Rey, whose self-made creative vision proved strong enough to generate an online following.
The Fusion collection of interlocking pieces in three-color white, red and yellow gold, which can be moved about in a creative metamorphosis, proves that intricate craftsmanship can produce a streamlined effect.
At the very least it felt good to do something creative". Espiritu Vivo proves all the more powerful for the circumstances surrounding its recording, as Baca's gloriously evocative voice sings ballads of love, loss and life over a blend of fiery Latin signatures, stark African percussion and occasional oddball atmospherics.
"Video creative has proven to be an effective way to drive engagement in News Feed," Facebook writes, and it makes sense for app ads since a video can be much more effective than screenshots and text for giving you a sense of the gameplay or user experience in an app.
For almost a week the famed Hotel Nacional hosted a musical creative workshop, proving that music has no borders and understands no language other than the musical scale.
The oldest of seven children, even over the phone the Pratt Institute Fashion Design grad has the vibe of someone for whom total creative transmutation proves no obstacle.
And evolution has proved creative enough to harness the logic of reciprocal altruism again and again.
Historically, creative collaboration has proved to be a hazardous proposition for relationships.
The creative tension which proved the spark of the Waterboys' first three albums finally broke the group in 1986 following the brilliant This is the Sea.
