But federal officials say states have used creative bookkeeping and other ploys to obtain large amounts of federal Medicaid money without paying their share.
In Freud's rhetorical ploys, he's always pitting himself against creative writers, which is why Nabokov and Virginia Woolf, for instance, took the bait and bristled accordingly.
The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.
A cynic might wonder if the No. 1, the $50,000 mattress they were touting, was a marketing ploy, a question we put to Roger Ericson, the company's London-based creative director.
More than just a marketing ploy, the building's compact and sophisticated approach is the sort of creative response needed to weather a transformation that is enveloping the nation: America is rapidly aging.
"It was a ratings ploy," she said, adding that she wanted to see more "cooperation between the business end and the creative end".
