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Dick Fuld could have learned a thing or two about survival from his company's creative founders.
If capital is becoming cheaper, then the profits of these businesses are going to be directed much more to the creative founders who are building the businesses.
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In hiring Mr. Mattrick, Zynga is following a familiar rite of passage at young technology companies, which often look to seasoned managers to aid their transition from start-ups run by creative, headstrong founders into bigger enterprises.
Investors in the company include the likes of Ron Conway, SoftTech, Ignition Partners and Creative Commons founder and MIT Media Lab director Joi Ito.
Creating toys that allowed children more opportunity to be creative toys its founders themselves might buy as parents ToyMax flourished in a notoriously difficult industry.
Sarah Krasley, creative technologist and founder of Unreasonable Women.
"It's such a special concept," says Robert Keith, Hoorsenbuhs's creative director and founder.
Before he was the creative director and founder of Acne, Jonny Johansson knocked around as a musician.
Consuelo Castiglioni, Marni's creative director and founder, based the H&M collection on the brand's archive.
Hal Riney, the creative executive and founder of the agency that carries his name, Publicis & Hal Riney in San Francisco, is retiring.
"We want kids to be mesmerised and have a magical experience rather than a trip to the multiplex," said Fabien Riggall, creative director and founder of Future Cinema.
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