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"Golf has generated the most creative equipment of any sport," Mr. Ellis said.
KitSplit, which operates an online rental marketplace for creative equipment, is announcing that it's raised $2.1 million in seed funding.
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In many high schools in China, the lack of relevant teaching facilities and creative design equipment means that the environment in which the technology curriculum is applied still has a long way to go to meet the real requirement of curriculum.
"It's organic," Serge Azria, the chief executive and creative director of Equipment, said of the partnership between the brand and the magazine.
This gives users less flexibility to get creative with their equipment set up, but also brings a new challenge to the game.
If you're on a tight budget, get creative with what little equipment you have.
KitSplit aims to help creative professionals rent the equipment they need, whether it's basic video gear or something a little more high-tech, say a 360-degree camera or an Oculus Rift.
Its lasting commercial success and critical impact are largely due to Martin and his engineers' creative use of studio equipment while originating new processes.
Producing video used to be thought of as expensive, requiring creative production professionals, costly equipment for lighting, audio, a video camera, gels and reflectors, motion graphics, edit suites and maybe even a studio for those high-end productions.
These consist of games equipment and creative tools.
"I've always believed in spending more on creative people than high-priced equipment," Mr. Kessler said.
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