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The phrase "creative direction" is a perfectly correct and usable phrase in written English.
It is typically used to refer to something that is directed in a more artistic or innovative way. For example, "The client was looking for a fresh and innovative approach, so we decided to take the project in a new creative direction."
Exact(60)
Is this an attempt to change creative direction?
Are you encouraged by the promised "change in creative direction"?
Ms. Applegate alluded to the show's change in creative direction as her reason for leaving.
He has helped guide Celine's turnaround under the creative direction of Phoebe Philo.
Did growing up with parents who are artists help steer you in a creative direction?
Then, following Valentino's retirement, she took over the creative direction at that house.
A showrunner essentially leads the creative direction of a series, including overseeing the writing of episodes.
(The Chinese went in a different creative direction for their drumline).
A few other fashion houses approached him about lending their flagging creative direction a hand.
The new campaign is a change in the creative direction of eHarmony.
Classical music now calls for a positive, interesting and new creative direction.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com