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Essentially, Napkin Labs is working to turn valued customers into a creative army by way of a platform that offers them a set of activities (read: apps) that integrate game dynamics and intuitive design that make it easy (and enjoyable) to incubate new ideas and let their opinions be heard.
Aki Spicer, TBWA\Chiat\Day, Chief Digital Officer Influencers are increasingly the new freelance creative army to the agency.
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Erin Barra calls herself a "creative Swiss army knife". Barra moved to New York City after graduating from Berklee in 2006 and worked as a cocktail waitress and bartender for more than three years, all the while writing her own songs and playing shows at small venues.
Designers work on computers, for one thing, often enough on spreadsheets, while leaving "creative" decisions to armies of drones.
Really though, it's those performance boosts that Apple's small army of creative pros kept touting over and over at this week's event.
When Apple showed off its new MacBook Pros at an event this week, the company (and a small army of creative professionals) had a lot to say about specs.
This approach has brought many benefits to the smartphone market, notably allowing an army of creative developers to provide content in a volume and speed-to-market which would have been impossible in a centrally integrated or commissioned development model.
Which do you need: A multi-dimensional design all star or a virtual army of creative muscle?
Between now and Election Day 2016, an army of creative political entrepreneurs is forming that can bring organization, funding, and implementation to a massive national reform agenda if laid out properly by the new president.
It took an army-funded creative writing course in 2013 to help him make peace with addressing what had happened to him in Afghanistan.
White-Cinis says that while the service appeals to creatives, its Swiss Army-like nature has seen people adopting it for other uses, too.
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