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Ad agencies "generally go with the most creative ad of the moment," he sighs.
We call this approach "Creative AD".
"I could probably do a better creative ad today.
Creative excellence, of course, is imperative to a flourishing ad industry: a highly creative ad is more likely to be enjoyed and remembered and acted upon by consumers than a bland, forgettable ad.
Most ads are simple banners but more sophisticated richer ads are emerging as a creative ad medium.
With Cannes in the offing, DeCourcy, who will lead the effort to evaluate online creative ad work, and I spoke about the uneven pace of digital ads creative side.
Be creative ad do whatever it takes to change his focus.
Do highly creative ads really inspire people to buy products?
Strategy and creative ads for the campaign have been developed by WPP-owned ad agency Ogilvy & Mather.
I think that means more creative ads.
VPAID provides a way to dynamically swap or customize video-ad creative based on ad decisions, and has long been used for Flash-based video ads on desktops.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com