RadioShack Corporation, Fort Worth, Tex., selected Grey New York as lead agency on its creative account.
Bates was also the agency which had handled the national creative account for Hyundai.
TBWA Germany is the lead agency on the worldwide creative account for Siemens cellphones.
Texaco's creative account had been divided among agencies including BBDO Worldwide, part of the Omnicom Group.
The Sprint Nextel creative account had been shared by two agencies.
Gotham inherited the creative account from an Interpublic sibling, Lowe Lintas & Partners Worldwide.
Penney is bringing in Peterson Milla Hooks, an agency in Minneapolis, to work on its general market creative account.
How the agencies will divide the duties of the general market creative account is being worked out, she added.
Kaplan Thaler is also a finalist in a review for the creative account of the retailer Ikea.
The loss of the Ultimate TV creative account is another blow for FCB San Francisco, owned by True North Communications.
Bravo, New York, the cable television network, to Ziccardi Partners Frierson Mee, New York, to handle its consolidated creative account.
