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"The second is an approach resembling that of any other beverage, like beer or mineral water, an approach based on the creation of brands, like Australia's Jacob's Creek.
WHAT Mr. Berthomeau proposes is the creation of brands like Blue Nun; Mouton Cadet; owned by Mouton-Rothschild; and Jacob's Creek, owned by the French company Pernod-Ricard.
Across the Chemung River, a short walk away, lie the headquarters of Corning Incorporated the glass and ceramics manufacturing giant responsible for the creation of brands like CorningWare and Pyrex.
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She is an account executive at MGX Lab, a branding and marketing firm in New York, where she advises companies on marketing strategy and the creation of brand identity.
This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before.
It led in 2004 to his third Michelin star at the Fat Duck, and the creation of brand Heston: employed, with varying success, at Little Chef, Waitrose, on numerous TV quests for perfection ("that's my R&D") and beyond.
The above suggestions for the creation of brand names are in line with existing recommendations for brand name development.
Bettman, JR, and Escalas, JE. "Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning". Handbook of Brand Relationships.
This work has implications for the creation of brand names and how to create brand names that not only convey desired product characteristics, but also are memorable for consumers.
What we're seeing here is a replay of the early days of the U.S. high-yield bond revolution in the early 1980s, when Michael Milken's junk bonds financed corporate restructurings and the creation of brand- new industries.
Rather than just passing off the challenge to a developer and managing the issue from afar, Werbe jumped in, and ended up assisting in the design and creation of brand-new features to help make the user experience on Studypool more seamless.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com