In response, some corporations are tackling these issues through the creation of a role directly responsible for environmental and social impact – the chief sustainability officer (CSO).
Dr Sara Ryan, mother of 18-year-old Connor Sparrowhawk, who drowned in a bath after an epileptic seizure at Slade House in Oxfordshire in July 2013, was one of those who criticised the creation of a role for Percy.
Hence the creation of a new role for him — head of global hospitality.
Reaction to the character varied, with some, including Spider-Man's creator, Stan Lee, approving the creation of a positive role model for non-white children, to displeasure at the replacement of Peter Parker, with some decrying it as a publicity stunt motivated by political correctness, a charge Alonso denied.
However, due to the 'zero growth' policy of the Ministry of Health, this did not represent new appointments but rather the creation of an additional role to previously employed staff or the recognition of previously ad hoc performed activities.
Beyond the Book Genome Project, BookLamp also Kickstarted the creation of a sort role-playing game for reading called The Game Of Books, where you'd level up and earn badges for reading around specific themes like science fiction or murder mystery.
And the creation of a permanent advocate role on the court was deemed possible although the justice department witness opposed it.
One example of this has been the creation of a senior nurse role within the National Health Service (NHS) called a 'nurse consultant' [ 8].
Both jobs are based at the company's Asia Pacific headquarters in Singapore, but the creation of that role is a common pre-cursor to a full country launch.
The creation of the role was an election promise from the Labour government last year.
This might enable the creation of a genuine "music supremo" role across the whole of the BBC's output - an enlarged version of Douglas's "head of pop" role - with responsibility for news radio output hived off elsewhere.
