The algorithmically-sorted News Feed that treats content shared minutes or hours apart as completely distinct also doesn't fit modern media creation behaviors.
In this service economy era, the importance of value co-creation behavior cannot be overemphasized.
(1) Validation: The dynamic dependence and feedback nature of VCE value co-creation behavior are validated.
The in-role dimension of customer value co-creation behavior as customer participation behavior [37] is defined.
Accompanying the rapid development and popularity of social networking sites and bicycling activities, the value co-creation behavior of bicycling VCEs deserve deeper investigations.
Yi and Gong [37] posited that to capture the conceptual richness of customer value co-creation behavior, a hierarchical and multidimensional approach is needed.
This study not only has confirmed the multidimensional nature of customer value co-creation behavior, but also has explored the interrelationship among related components.
The value co-creation behavior conducted in VCEs greatly relates with concepts of traditional goods-dominant, service-dominant logic, customer engagement, and relationship marketing; thus, it is necessary to review them in turn.
The final extra-role dimension of customer value co-creation behavior as customer citizenship behavior [8,37] is also identified, which is termed as "D", and Table 4 lists its criteria and norms below.
After the implemented DANP model, three types of major analytical results of this study in the context of value co-creation behavior of bicycling VCEs are described as follows.
To reach this end, this study used a hybrid expert-based DANP model to implement an empirical case study with the significant features as follows: This study bases on U&G framework [30] and S-O-R model [60] to combine with perspective from S-D logic to establish and validate the hybrid expert-based DANP model concerning the dynamic value co-creation behavior in bicycling VCEs.
