It doesn't matter if you create written content like educational articles, press releases, ebooks, guides and whitepapers or make videos, podcasts and slideshares – your goal is to attract, convert, close and delight.
By way of background, we work at Scripted.com, which is a company that helps businesses create written content through our network of U.S.-based freelance writers.
At Medium, Meverden explains, they saw an explosion of people creating great written content; but now those publishers had begun to create great audio content, as well.
Initial market optimism after the dissolution of our contract with weekly newspaper The A___ C____ waned following repeated rejections by several noted media outlets -- including S___.com, S___.com, and The N__ Yorker -- of Company overtures to create original written content in return for monetary compensation.
In the case of LocalWiki, users create written and multimedia content based on specialised knowledge of the local area, and sometimes that's done in the form of a collective, hackathon-style effort.
Whatever it is that's hindering your ability to create written or video content to help build your brand, the good news is that you can combat it with practice.
You can create written, video or audio content that informs, inspires and entertains your audience.
I especially agree with her advice that all artists should create content, especially written content, to "prove their worth" and spread their ideas.
Today, most barriers to creating, sharing, and distributing written content have been stripped away, and for every newspaper that seems to be going out of business, a victim of modern times, a new publishing engine is born.
There were propaganda blogs, such as BlackMattersUS, created to host original written content, many of which closely resembled citizen journalism efforts.
The good news is that there are so many great, easy ways to create, share, and distribute written content that there will be a platform out there to suit everyone's taste.
