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"As we are creating trends — introducing product types, endorsing brands, and so forth — we are generating a huge amount of incredibly valuable information for brands and retailers alike.
When you can sit with Pharrell Williams who is working with some of the most influential people who are moving the needle, creating trends and directly impacting the culture – you have a huge advantage when you're sitting down with brands.
Certainly, media professionals have been accused of creating trends where there really aren't.
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Ms. Brooks's duties included overseeing private labels and creating trend reports, informed in part by the street style of "it" girls, many of whom were part of her impressive network.
When she's not creating trend-setting looks for fashion shows and photo shoots, the makeup artist Pat McGrath helps concoct creams and colors for Dolce & Gabbana's makeup line.
Sustainable and ethical fashion brands are few and far between in a multi-billion dollar industry that prides itself on creating trend-driven clothing for a low price.
In some cases, other sources for raw materials also create trends.
It's important for me to create trends and not to follow them.
Nearly every season since 1988, when she introduced her first line of women's clothing, Prada has shown an astonishing ability to create trends.
Stafford went on, "Her process is governed by very different considerations and moderations than your normal commercial fashion designer, who is designing seasonally, with price points, and trying to create trends.
Paris Fashion Week continues until next Wednesday, with shows from Chloé, Céline, Yves Saint Laurent, Chanel and Louis Vuitton among the most prestigious events, and the ones that are most likely to create trends and be copied by the high street.
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CEO of Professional Science Editing for Scientists @ prosciediting.com