creating traction

USAGE SUMMARY

The phrase "creating traction" is correct and usable in written English.
It is often used in business or marketing contexts to describe the process of gaining momentum or support for an idea, product, or initiative. Example: "Our new marketing strategy is focused on creating traction in the competitive landscape to increase our market share."

✓ Grammatically correct

Science

News & Media

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

When the engines revved, the screws turned with a good deal of bite, creating traction on any surface — enough, in fact, for the amphibious vehicle to pull itself out of water onto an Arctic ice floe, and then slither along on top.

The New York Times

This is all good news for the world of campaigning and capacity building i.e. garnering support around popular issues and creating traction.

Huffington Post

Discussion about gestational diabetes mellitus (GDM) is slowly creating traction on the best way forward.

Diabetes Care

For that reason, laparoscopic overview and assistance during EFTR improve the safety of the procedure by creating traction and laparoscopic hemostasis.

BioMed Research International

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

Mr. Smith creates traction and texture in the world, like a machine making rough grading on new roads.

The New York Times - Arts

The executive who will help determine that is Edward R. Erhardt, president of the ESPN ABC Sports unit, who described the cross-media ad packages as a way for marketers "to create traction with the consumer".

The New York Times

Combine all these ingredients and season to taste, stirring often to make sure your Joomla website tastes good to search engines and attracts the audience you need to create traction and build momentum.

Forbes

Whatever it is, keep your eye on that pain -- if you create traction with your hiring manager, the Business Pain you identified will be the reason why he or she responds to your outreach.

Forbes

Otherwise it seemed to create traction and grip from thin air.

Los Angeles Times

Pinch either end of the cylinder and, using gentle pressure to create traction, roll the meat away from you on the counter to tighten the cylinder and create plastic wrap "ropes" on either end of the shape.

Los Angeles Times

Through spontaneous migration, these cells create traction forces between each other via the intercellular adhesions and the ECM [ 68].

Cell and Bioscience

Expert writing Tips

Best practice

When describing the progress of a new marketing campaign, use "creating traction" to emphasize the process of attracting and engaging customers. This phrase is particularly useful when discussing the initial stages of a project or initiative.

Common error

Avoid using "creating traction" in casual conversations or informal writing. While the phrase is grammatically correct, it sounds more appropriate in business or technical settings. Opt for simpler alternatives like "gaining momentum" or "getting started" in less formal situations.

Linguistic Context

The phrase "creating traction" functions as a verb phrase, typically used to describe the action of initiating or fostering momentum or support for something. As Ludwig AI suggests, it's about gaining a foothold. The provided examples illustrate its use in diverse fields, from business to medicine.

Expression frequency: Rare

Frequent in

News & Media

50%

Science

50%

Formal & Business

0%

Less common in

Wiki

0%

Encyclopedias

0%

Academia

0%

Ludwig's WRAP-UP

In summary, "creating traction" is a verb phrase used to describe the process of gaining momentum or support, with Ludwig AI confirming its correctness. While grammatically sound, it is more suitable for professional or technical contexts than casual conversation. The phrase appears most frequently in News & Media and Science, as showcased by examples from Forbes, Huffington Post, and TechCrunch. Alternatives such as "gaining momentum" or "building support" can provide similar meaning in different registers.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Gaining momentum

Focuses on the increase in speed or rate of progress, similar to building traction.

Building support

Emphasizes the accumulation of backing or approval for an idea or project.

Generating interest

Highlights the act of sparking curiosity or enthusiasm.

Establishing a foothold

Implies securing a firm initial position.

Making headway

Suggests forward progress despite challenges.

Driving adoption

Focuses on increasing the rate at which something is accepted or used.

Fostering engagement

Emphasizes building connections and active participation.

Cultivating interest

Implies a gradual development of interest over time.

Gathering steam

Similar to gaining momentum, but with an emphasis on growing power or energy.

Achieving cut-through

Focuses on penetrating a crowded or competitive environment to gain attention.

FAQs

What does "creating traction" mean?

The phrase "creating traction" typically means gaining momentum or support for an idea, project, or product. It implies that initial efforts are beginning to show positive results and attract attention.

What can I say instead of "creating traction"?

You can use alternatives like "gaining momentum", "building support", or "generating interest" depending on the specific context.

Is "creating traction" formal or informal?

The phrase "creating traction" is generally considered more formal and is often used in business, marketing, or technical contexts. In more casual settings, simpler alternatives may be more appropriate.

How do you use "creating traction" in a sentence?

You might say, "The new marketing campaign is aimed at creating traction with younger consumers" or "The company is focused on creating traction in the emerging markets".