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With a focus on fashion, more companies are creating products for female travelers that feature more hardware details, lighter materials, subtle patterns and curved silhouettes.
With AT&T now adding T-Mobile's 33.7 million subscribers into its fold, hardware makers could lose interest in creating products for companies other than the biggest players.
The next year, the company set up its own design department with the laudable aim of creating products for everyday use that would make life simpler and more pleasurable.
Since then, they have quietly taken the design world by storm, winning numerous awards and creating products for the likes of Cappellini, Flos, Vitra, Established & Sons, Sony and even Coca-Cola, which commissioned them to design a new bottle.
Coherent, with little existing market to defend, put all its energy into creating products for the new demands.
How should current and future makers think about creating products for love?
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(Some companies, like HP, LG, Warner Brothers and Paramount, intend to create products for both formats).
"My job is to create products for Corrie, Emmerdale, Hell's Kitchen and the like that can appeal to all age groups," she explains.
Sasha Bunbury (above), owner of Farm 21, a new design studio, creates products for people who live in the city but dream of the country.
"This really punishes entrepreneurship and establishes a bad precedent for businesses working to create products for consumers," said Daniel Z. Epstein, the group's executive director.
But far too often, the company has tried to create products for the modern consumer with a mind-set from the information technology back room.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com