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"PlayStation 4 is getting a lot of interest," Ms. Carney said, "and it's creating buzz around what we're doing".
"Word of mouth" is still the key to creating buzz around books like Emma Donoghue's "Room," says Heather Fain, marketing director for Little, Brown.
ABC is good at creating buzz around its shows, which often makes it seem that the network is doing better than it is.
Hershey's is branding by creating buzz around their new 3D-printed chocolate.
"But with increased accessibility comes increased competition, and companies are investing hefty sums into creating buzz around their biggest products in order to secure a share of this sizable market".
Target, in particular, has become known for creating buzz around its limited partnerships with designers and fashion brands, including its latest partnership with Liberty of London last year.
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We can introduce data, invite people into conversations, and create buzz around ideas.
Apart from distributing Pocket Paks at the Emmys, Pfizer has worked hard to create buzz around the product.
Online launch parties create buzz around the products on a budget, using word of mouth advertising from real people who have made and enjoyed the patterns.
Walker gave a barn-burner of a speech to a conservative gathering in Iowa last month that, more than anything this year, has created buzz around his prospective candidacy.
"They completely flipped upside down the way you would normally think about advertising: from, 'Let's do a 30-second spot and create buzz around it,' to, 'Let's take the buzz and generate a 30-second spot around it,'" he says.
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