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Brands looking to succeed in the Halloween season should enable similar moments for consumers to rally around by creating branded hashtags and inviting consumers to share their brand experiences.
Polaroid is creating branded retail stores.
As part of the arrangement, Coke will introduce an app to Spotify, joining McDonald's, Intel, Reebok and other big companies that are creating branded music apps for the service.
And Kickapps' has shown some success in creating branded social networks.
Ning is an infinitely flexible platform for creating branded social networks.
For example, Pixazza just launched Shopdot, a service for creating branded, hosted storefronts for publisher websites.
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Advertisers invite users to create branded collages.
A new tool lets companies create branded, wiki-style repair manuals.
Foursquare has created branded goods before but never sold them directly to consumers.
Ten drugs accounted for 41% of all DTC spending in 1999.This is creating branded-drug franchises, supported by line extensions that help to prolong patent life.
"You're actually creating brand-new urban environments".
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