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And I'd argue that spoilers have a part to play in whetting appetites, creating anticipation, setting scenes.
Well, there is all that excitement about Beto! Yes, the media frenzy has a way of creating anticipation — and then covering its handiwork.
Our interpretation of the behavioral hypothesis is that as the week progresses, the remaining time to the weekend break is shortened, creating anticipation for the break and better mood.
Some people miss that slow process of creating anticipation, and, yes, that was a thrill that is largely gone today.
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But, Dean Leontiades said, the success of the Microsofts create anticipation of growth without anticipation of a downside.
It creates anticipation in the listener, lifts the drama, arrests the ear, gets you ready – for what?
Working with fewer than all 12 allowed him to create anticipation and fulfillment as tones long implicit became explicit.
Being able to smell the odours that a character on screen would smell, or feel the objects or atmosphere they would feel, can create anticipation and build suspense in the same way as sound currently does".
Sure, the Mets and the Yankees create anticipation and excitement, but if the Mets are going to play the way they did yesterday, let the National League's woeful members, the Phillies, for example, benefit.
The similarity between efforts to create anticipation for a major summer movie and efforts to encourage viewers to watch a TV series illustrates the increasing sophistication of campaigns to promote new shows.
They came together in August 2010 and have released only one single so far, but that one song has earned them praise from critics and music bloggers and created anticipation for new material that should be released soon.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com