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"Half the challenge in sales is creating an interest so people want to sit down with you and have a conversation," he said.
It is about marketing that story to western society, where it is totally off-piste, creating an interest and eventually turning the practice into something desirable".
"By bringing people to the site, by letting them stand on the site, creating an interest in the site, we can keep the area socially inhabited," Mr. Marchetti said.
But are we really reaching young people and creating an interest in engineering?
Facebook users can collect their favourite radiology pages by creating an "interest list" on their own Facebook page.
They are a modern day Jean Painleve using living organisms they cultivate in their lab as the source for their art, while simultaneously creating an interest in those creatures outside of that context. .
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"It's like an art installation, it creates an interest," says Lafferty.
Such shows, he suggests, create an interest in early art among clients who previously focused on paintings.
He helped create an interest in the Yijing ("Classic of Changes") and the Zhongyong ("Doctrine of the Mean"), two Classics previously neglected.
My show creates an interest, and people will look at it, but the endgame is still going to a store and buying something -- a car, deodorant".
"It does immediately create an interest and excitement in our community," said Karen A. Daly, executive managing director of the Philadelphia office of Insignia ESG, the real estate services company.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com