"This is not a one-man show, this is about creating empathy, ambition and motivation in everybody," he said.
On the other hand, concepts can drain the focus from a company, creating lofty ambitions that have no real-world chance of ever coming to market.
Big city life, with its opportunities and freedoms, has created new ambitions, she said, and allowed her and her friends to lead lives completely different from their parents'.
To do this, leaders need to create aspirational ambitions that are readily accessible by those they lead.
But the financial meltdown of 2008 had some of the smarter graduates reconsidering their banking ambitions, creating a new population for the New York tech industry.
For all its success, New Labour failed in its bolder ambition of creating a sustainable movement.
It then has the ambition of creating work with, and for, 0-3 year-olds.
Booth's ambition in creating such a club was, however, more than social.
I can admire the Tsikurishvilis' ambition in creating wordless theater from the greatest wordsmith in the English language, and Washington audiences have embraced the company's aesthetic enthusiastically.
It was meant to be a conference about life, about creating a shared global ambition to build a prosperous future that the Earth can sustain.
