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But one New York start-up – Dasket – is bucking that trend and creating a new category in the market for lawyers themselves.
American society is creating a new category of people called "the aging" or "senior citizens".
But temp leaders were creating a new category of work (and workers) that would be exempt from such protections.
The Samsung Galaxy Note and the forthcoming LG Optimus Vu are creating a new category between tablets and handsets.
With these cognitive toys, researchers are creating a new category for objects that are less than human but more than machine.
Intel offered, in essence, a computer on a chip, creating a new category of products that it could own and lead.
Similar(18)
The company overhauled its apps, introduced ads into its users' news feeds, and created a new category of revenue called app-install ads.
Enron may have created a new category: the Snob Flop.
It would create a new category of professional director.
Can they re-invent and create a new category?
In June 2008 the IAU created a new category, plutoids, within the dwarf planet category.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com