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"You're creating a brand for yourself," he said.
"I was creating a brand for myself".
Creating a brand for your corporate wellness program has the same types of benefits as creating a corporate brand.
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"It's all about creating a brand of passion for consumers".
Most newspapers and magazines, similarly, are better for niche buys than for creating a brand from scratch.The coming year is looking remarkably good for the broadcast networks.
He's created a brand for himself.
"Three years ago, you could create a brand for $10 million.
"We're a boutique firm that creates a brand for churches," he told me.
Branding a university or college is "fascinating," he adds, likening it to "trying to create a brand for a city".
"We need the entertainment to create a brand for us that's long term".
The movie created a brand for 'Hairspray' in London, and soon the musical opened there to serious ticket sales".
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