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This is his second try at creating a boutique hotel chain in recent years.
It can be difficult to exhibit jewelry, even Calder's resolutely unprecious metals, without creating a boutique atmosphere.
Instead, he ponders creating a boutique.
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"We will continue to implement the vision we shared with LVMH, of creating a boutique-style auction house which focuses on the top end of the market," said De Pury.
Such locations create a boutique quality Meyer calls "Shackness".
Then with Gary Fisch, he can have a huge store but he still creates a boutique atmosphere".
Their strategy has been to create a boutique nursery, offering cutting-edge perennials to educated, savvy gardeners.
And the developer is considering a plan to create a boutique hotel on the stadium's upper-level concourse.
Andy Spade, though, insists that their proposal to create a "boutique hotel in the air" is really a modest one.
"When you get into the hundreds let alone thousands of rooms, it's really tough to create a boutique hotel experience".
At 55 Gansevoort, DelShah Capital won a lawsuit recently disputing its ownership of the vacant five-story building, and is now negotiating with hotel operators to create a boutique hotel.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com