"Spotify really started [in order] to combat online piracy, so I would say we didn't create a behaviour that didn't exist, we just transferred it to a legal medium," says the company's chief product officer, Gustav Soderstrom.
Now, for instance, smart watches are imagined as tiny smartphones stuck on our wrists, but the genius of the Walkman wasn't just about miniaturisation: it was also about creating a new behaviour – private listening in a public space.
Gender segregation, which goes to extreme lengths in the more conservative Muslim countries, encourages homosocial behaviour, creating a situation where men are often more comfortable in the presence of other men and where placing a hand on another man's knee is a sign of friendship, not an invitation to sex.
Children who benefit from these programmes are more likely to teach their own children safe behaviour, creating a positive cycle of knowledge and good health.
In creating a process for changing behaviour, the researchers, using interview materials and context of the abstinence process, inserted at suitable places the Turning Point, Ongoing Process (maintenance) and Influencing Factors to complete an overview of the processes of recovery of the alcohol-dependent in Taiwan.
Larcombe et al, 2002 used principal component analysis to create a health-behaviour index based on smoking, drinking, recreational drug use, diet, exercise and sun care, ranging from 'most healthy' to 'least healthy'.
While I don't know how fair it is to literally make beneficiaries pick up shit, it makes sense that creating a change in belief and behaviour is necessary for long-term shifts.
He said: "This fantastic makeover is an integral part of the legacy that London 2012 will bring, helping to rid the square of the blight of anti-social behaviour and creating a must-see destination for the thousands of people who visit each day".
Faced with a daunting task, Miss Cassady says she started with "the basics", instilling good behaviour and creating a "culture of learning".
