Sentence examples for creates buzz around from inspiring English sources
Using branding on awesome stuff that they make and sell, Disney creates buzz around their products and drives a new stream of revenue, all the while subtly advertising.
Apart from distributing Pocket Paks at the Emmys, Pfizer has worked hard to create buzz around the product.
"Word of mouth" is still the key to creating buzz around books like Emma Donoghue's "Room," says Heather Fain, marketing director for Little, Brown.
"PlayStation 4 is getting a lot of interest," Ms. Carney said, "and it's creating buzz around what we're doing".
Online launch parties create buzz around the products on a budget, using word of mouth advertising from real people who have made and enjoyed the patterns.
"They completely flipped upside down the way you would normally think about advertising: from, 'Let's do a 30-second spot and create buzz around it,' to, 'Let's take the buzz and generate a 30-second spot around it,'" he says.
Travelzoo created buzz around its $1.8 million purchase of the domain "Fly.com" in January.
The hope is that if the car is a hit, the factory will be able to ramp up production relatively quickly, but makers also know that low supply can create buzz around a new product.
Their energy and clout thus continue to create buzz around the issue, but dislodging the deeply vested interests that benefit from and support the current system will likely take massive, sustained exertion over years.
