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"The fashion that they've won games creates attention.
We can't overlook the mounting evidence that a culture of electronics and multitasking creates attention deficiencies.
Ochocinco creates attention for the league it would not otherwise get.
Twitter is the type of I.P.O. that creates attention that others like USA Compression Partners, the first company to go public in 2013, or Evertec, the largest technology I.P.O. of the year to date, cannot.
So it's not that I don't think there's a lot of interest and capital piling into the market which creates attention and heat.
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"You need to create attention and then engagement with something that resonates," he added.
The issue has created attention precisely because the Summer Olympics occur once every four years, advertising experts said.
But some publishers regard free digital books as purely promotional, in the same vein as the free galleys they distribute to booksellers and reviewers to create attention and word-of-mouth buzz for an author.
Second, Amazon is trying to create attention for its movie download business, which sells downloads on a per-title basis ($3.99 for a new release), and which in general hasn't gotten near the recognition of competitors like Netflix.
"I'm aware this is intended to create attention," said Hoss, whose face graces the exhibition poster, but says she has turned the curatorial role into a performance – just like one of Jankowski's artworks.
Nissan's "theater jam" campaign is "an intelligent risk in the business of trying to create attention, which is something you have to do," said Jonathan Cropper, senior manager for youth and urban communications at Nissan North America in Gardena, Calif.
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